Ozempic Goes From Threat to Opportunity for Packaged-Food Makers

Big Food is warming to Ozempic.

Less than a year ago, the head of Novo Nordisk A/S was fielding calls from “scared” food industry executives about his company’s blockbuster drug that suppressed cravings, and survey data suggested sales could be hurt by lower consumption. Now with a better view of how the medication is affecting behavior, packaged-food companies are trying to profit off of the Ozempic craze.