Throughout the 2000s, the music charts were rife with references to Rogaine. Jay-Z invoked the hair-restoration drug as a synonym for staying power. Weezer described it, begrudgingly, as a means of rejuvenation. Ingrid Michaelson, in a song about accepting one’s flaws, pledged to buy the drug for her partner when he inevitably lost his hair.
Now, as the Millennials who grew up on this music are fast approaching their Rogaine era, the hair-loss industry is eager to receive them—particularly the many women coming around to the idea that they might want to buy Rogaine for themselves too. Over roughly the past decade, hair-loss treatments aimed at women have broken into mainstream consumer culture, alerting women simultaneously to the possibility of balding and the potential to fix it.
